P&G Metaverse Activation (IP Brand Relaunch)
Crest/Oral-B/ reigniting beloved 70’s-80’s IP of the Cavity Creeps and the Crest Force.
The metaverse—the convergence of augmented reality, virtual reality, online gaming and other digital technologies with physical environments—has the ability to radically change the way we experience the world around us and interact with other individuals.